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Viraj Prints Case Study - Markidentitiez

About Viraj Prints

Established in 1901, Menada is one of the oldest wineries in Bulgaria, with vineyards situated at the foothills of the Sredna Gora mountain range. The company grows and works with traditional grape varieties such as Rubin and Mavrud, as well as Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Regent and Viognier. Each year, Menada processes over 8,000 tons of white and red grapes, producing 20 million bottles of wine.

Our Role

Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-End Development, User Interface Design, Project Management, Video Editing.

Menada image

Seasonal Homepage

We paid special attention to the homepage to create a blend of moving elements, video backgrounds, cinemagraphs, and beautiful lines. It even transforms with the seasons, featuring refreshing white wines in the spring and summer, and red varieties in the autumn and the winter months.

Boutique Product Space

Since each Menada wine blend has its own an individual character—along with a unique label and color palette—we decided to showcase each bottle with an interesting animation of its own.

Menada image

Old Meets New

We aimed to capture the personality of the brand: exceptional quality and old world traditions mixed with a vivid identity. Unlike a typical website design , the Viraj Prints site features a jazzy look and unconventional backgrounds, with crisp, “handpicked” graphics.

What Else?

Whether you need business cards, flyers, brochures, banners, posters, or any other printing needs, Viraj Prints has got you covered. They use state-of-the-art printing equipment and technology to deliver exceptional print quality that meets their customers' expectations.

V P & Sons

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