Services

A Full-Service Digital Agency

Mark Identitiez offers everything from web design, corporate identity, digital marketing, mobile, and brand positioning.

Our studio has developed an all-around comprehensive knowledge of web design and digital marketing from over 1000+ projects. We have expertise in creating successful campaigns for CPG brands, higher-education, sportswear makers, software companies, energy businesses, financial institutions, travel agencies, entertainment, health-care providers, and many more.

As an experienced agency, our services extend way beyond tactical web design, SEO, or development. We can execute anything that is customer-facing, from taking fantastic product photography, creating video animations, strategizing your campaign, managing the media plan, to designing print and other offline materials.

BRAND IDENTITY

Your Brand Identity is your differentiator, it helps the brand develop its own unique stance in the market. We craft a visual brand identity that helps to target your

Why is Brand Identity important?

Brand identity includes logos, typography, colors, packaging, and messaging.
An effective brand identity can help to build customer loyalty and trust in a brand.
Brand identity attracts new customers to a brand while making existing customers feel at home.
It complements and reinforces the existing reputation of a brand.
A strong, unique brand image is an essential part of building a good relationship with customers.

WEB DESIGN

Web is one of the most important channels for audience interaction. Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality. Web design also includes web apps, mobile apps, and user interface design. We ensure that your brand’s story and identity come through our designs.

Why is web design so important?

Web design is important because it impacts how your audience perceives your brand.
A web designer works on the appearance, layout, and content of a website.
A decent web design is easy to use, and aesthetically pleasing.
The impression you make on visitors can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.

UI UX DESIGN

User interface (UI) design is the process that the designers use to build interfaces in software or computerized devices, focusing on looks and style.

User Experience Design (UX) is a design process whose sole objective is to design a system that offers a great experience to its users. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different. The difference between UI and UX is that UI refers to the aesthetic elements by which people interact with a product, while UX is about the experience a user has with a product or service. So, UI focuses on visual interface elements such as typography, colors, menu bars, and more, while UX focuses on the user and their journey through the product.

What makes good UI UX design

The UI UX professionals go through the thinking process and apply design decisions with their creative ability.

The designer’s responsibilities usually include:

Understanding users. UX design usually starts with extensive research that has the goal to understand the target audience and their needs. It helps UX designers to understand and uncover the latent needs of the people they are designing for.
Creating a design strategy. Design strategy includes understanding the purpose of a product, and mapping a logical journey.
Analyzing the design of interactions. UX designers analyze how people use products – their interaction habits, personal preferences, and shortcuts they use while interacting with UI. All insights are used in proposing better design solutions.
Creating wireframes and prototypes. UX designers often need to create wireframes or prototypes using UX software to propose their ideas to the design team.

Services

Brand Proposition

A brand proposition is a unique benefit or value that a brand offers to its target audience in one concise sentence.

Brand Identity Design

Brand identity design is the process of creating a visual and sensory representation of a brand that reflects its values, personality, and attributes.

‎Brand Positioning

Brand positioning is the art of creating a unique and compelling perception of a brand in the minds of its target audience.

Visual Brand Language

Visual brand language is the unique and consistent visual elements, such as color, typography, and imagery, that a brand uses to communicate its values and personality to its audience.

‎Brand Architecture

Brand architecture is the hierarchical structure and organization of a company's brands and sub-brands.

Packaging Design

Packaging design is the process of creating a visually appealing and functional packaging for a product that also communicates the brand's identity and message.

Brand Naming

Brand naming is the process of creating a unique and memorable name for a product or service that resonates with its target audience.

Communication Design

Communication design is the art of using visual and textual elements to convey a message or information effectively and aesthetically.

Brand Tonality & Messaging

Brand tonality and messaging refer to the consistent voice, language, and style used by a brand to communicate with its target audience.

Logo Design & Brand Management

Logo design and brand management is creation of a unique and memorable logo and the strategic management of a brand's visual and communication elements.

Our team aims to deliver engaging brand messages.

And craft outstanding work in every pixel.

Our Process

We believe building the best digital brand awareness and consideration begins with a website design experience that is ownable, durable and unique. Brands today need to exceed both industry and societal expectations in order to WOW audiences and be seen as a force in their market.

Our agency methodology is built on 3 cores:
- Unlocking brand value
- Humanizing the data
- Designing to WOW

We call this Data Meets Design.

Technology

Fast-moving trends require rock-solid technical skills. To stay ahead of the curve, we keep learning and experimenting constantly on the latest front-end and back-end development frameworks or stacks.

CakePHP powers our custom CMS solution. A modern PHP 7 framework offering a flexible database access layer and a powerful scaffolding system that makes building both small and complex websites simpler and easier to meet the needs of our custom and high-end designs. We build fast and grow solid.

Collaboration

We're committed to partnering with our clients. We understand and respect that they will always know more about their business and markets than we are able to know. We also know that our clients will have specific assets and capabilities that can catapult our work.

We invest the time, as soon as possible, to co-create an approach to projects with our client stakeholders and form the right collection of our talented people to mobilize the project. We won’t be starting from scratch, rather we will leverage what we have learned together as partners, with a solid base in business acumen.